Is there really such a thing as an original idea these days? Somehow, I doubt it. Before you read any further, you just have to watch this video:
Okay. So you have an idea, and you think that it is winner. Odds are, that right now, 1000 people have a very similar idea to yours. Of that 1000, maybe 10 will take action. Now don’t be discouraged. Your idea still has merit. There is probably a component of your idea that is truly unique. That will be your differentiator.
What you need to do now, is to perfect your differentiator. Do that in silence. Do it in isolation. Tell everyone around your about what you are doing, but don’t reveal your differentiator until you have it perfected.
Then sell it. Hammer the competition with it. Dominate your sector with it. But don’t stand still. You had better have some more differentiators up your sleeve if you want to stay the market leader.
And don’t be surprised if the world doesn’t “get” your differentiator the first time that they see it. With time, they will.
“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” — Howard Aiken (American computer engineer and mathematician 1900-1973).
I previously wrote about the fear of someone stealing your ideas. What’s important is that you believe in your ideas enough to put massive effort into developing them to the point that you dominate the sector with your implementation.
Once you have done this, you should have no fear in sharing them. Gone are the days that a VC is going to sign an NDA. So share your ideas with them, secure in the knowledge that you have developed them so far that no one else can surpass you. Tell everyone that you know what you are up to in order to get word of mouth excitement brewing. Free of the worry that you are giving away the “secret sauce” to your invention and your future.
Being worried about someone stealing my ideas speaks more about me than it does about them. Why? Because ideas are cheap, and execution is expensive.
If I’m worried about them stealing my ideas, then what I am really saying is that I don’t have faith in myself. Faith in my ability to implement my ideas faster and better than they can.
Naturally, I’ve got a head start on them with the idea. After all, it is my idea. But, if they can get it out of the gate faster than me, then what I am really saying is that I am not committed to the idea. Not committed to putting in the effort into making it work.
If I am afraid that they are more committed than I am, then that is why I am afraid of sharing my ideas with them in the first place.
If I can’t take action on my ideas before someone else does, then maybe I didn’t deserve them in the first place!